Petro Yatsenko "Circle, Earn, Cry"

Are you alive or dead? If you are alive, why do you have to smile? If you're dead, why do you feel bitter and painful? Where is your soul when you are painted on a billboard?

Having a perfect appearance, it's easy to hate those below, the consumers of advertising - people. They are limited, they profess ridiculous religions and obey ridiculous laws, and they are so easy to manipulate. Who will win in this struggle between gloss and humanity, cynicism and love?

And who knows, maybe once upon a time, advertising characters also had the freedom to choose whether to laugh or cry...